0
Your cart

Your cart is empty

Browse All Departments
  • All Departments
Price
Status
Brand

Showing 1 - 21 of 21 matches in All Departments

Dirt Rich, Dirt Poor - America's Food and Farm Crisis (Paperback): Joseph N. Belden, Vincent P. Wilber, Enid Kassner, Rus... Dirt Rich, Dirt Poor - America's Food and Farm Crisis (Paperback)
Joseph N. Belden, Vincent P. Wilber, Enid Kassner, Rus Sykes, Ed Cooney, …
R987 R688 Discovery Miles 6 880 Save R299 (30%) Ships in 12 - 17 working days

This book, first published in 1986, is a major reference work for the political discussions arising out of the 1985 Congress revisions of US food and farm laws. It covers production, distribution and consumption of food, analyses international as well as domestic problems, and presents new ways forward. Emphasising public policy and programmes, the book has chapters on agricultural production; environmental and resource problems; food marketing; domestic hunger and nutrition; and world hunger and development.

Dirt Rich, Dirt Poor - America's Food and Farm Crisis (Hardcover): Joseph N. Belden, Vincent P. Wilber, Enid Kassner, Rus... Dirt Rich, Dirt Poor - America's Food and Farm Crisis (Hardcover)
Joseph N. Belden, Vincent P. Wilber, Enid Kassner, Rus Sykes, Ed Cooney, …
R3,243 R2,196 Discovery Miles 21 960 Save R1,047 (32%) Ships in 12 - 17 working days

This book, first published in 1986, is a major reference work for the political discussions arising out of the 1985 Congress revisions of US food and farm laws. It covers production, distribution and consumption of food, analyses international as well as domestic problems, and presents new ways forward. Emphasising public policy and programmes, the book has chapters on agricultural production; environmental and resource problems; food marketing; domestic hunger and nutrition; and world hunger and development.

How to Avoid Illness and Infection (Paperback): Lynn Parker How to Avoid Illness and Infection (Paperback)
Lynn Parker 2
R458 Discovery Miles 4 580 Ships in 10 - 15 working days

If you work in Early Years settings it is essential that you are well informed and aware of health and safety issues and procedures that you may face on a day-to-day basis. This book will provide clear, concise and practical information about health and safety, whilst fully translating the legislative documentation that surrounds it to ensure that you meet OFSTED requirements, and that you are fulfilling your obligation in keeping the children under your care safe. Practical advice is offered on issues such as: common childhood infections and the exclusion periods relating to them routine medications records, policies and permissions protective clothing vaccination. Written in accordance with national health and safety standards that have to be achieved at inspection, this is part of a practical series of 'how to' guides that are essential purchases for anyone working in an Early Years setting looking to certify that their nursery environment safe as well as fun.

How to Avoid Illness and Infection (Hardcover): Lynn Parker How to Avoid Illness and Infection (Hardcover)
Lynn Parker
R3,536 Discovery Miles 35 360 Ships in 12 - 17 working days

If you work in Early Years settings it is essential that you are well informed and aware of health and safety issues and procedures that you may face on a day-to-day basis. This book will provide clear, concise and practical information about health and safety, whilst fully translating the legislative documentation that surrounds it to ensure that you meet OFSTED requirements, and that you are fulfilling your obligation in keeping the children under your care safe. Practical advice is offered on issues such as: common childhood infections and the exclusion periods relating to them routine medications records, policies and permissions protective clothing vaccination. Written in accordance with national health and safety standards that have to be achieved at inspection, this is part of a practical series of 'how to' guides that are essential purchases for anyone working in an Early Years setting looking to certify that their nursery environment safe as well as fun.

The Early Years Health and Safety Handbook (Hardcover, 2nd edition): Lynn Parker The Early Years Health and Safety Handbook (Hardcover, 2nd edition)
Lynn Parker
R5,473 Discovery Miles 54 730 Ships in 12 - 17 working days

The layout and presentation of the text, with bullet points, checklists and sample policy documents make the book useful for staff training sessions as well as a reference point for practitioners with management responsibility for any aspect of early years practice.' - Early Years Update If you work in Early Years settings it is essential that you are well informed and aware of health and safety issues and procedures that you may face on a day-to-day basis. Building on the author's previous books How to Keep Children Safe and How to do a Health and Safety Audit, this book offers clear, concise and practical information about health and safety, whilst fully translating the legislative documentation that surrounds it to ensure that you meet the statutory requirements of the Early Years Foundation Stage. Each chapter includes a summary of key points, self-review activities and best-practice checklists to help you apply the information to everyday activities. There are also clear guidelines on how to carry a health and safety audit along with photocopiable templates and forms that can be easily adapted for your own use. Covering all aspects of health and safety, The Early Years Health and Safety Handbook includes guidance on issues such as: planning for a safe environment; risk assessments; the most common types of accidents and how to prevent them; safety for indoor and outdoor play; preparing for outings and trips; first aid for staff and children. Written in accordance with national health and safety standards that have to be achieved at inspection, this 'how to' guide is vital for anyone working in an Early Years setting looking to certify that their environment is safe as well as fun.

The Early Years Health and Safety Handbook (Paperback, 2nd edition): Lynn Parker The Early Years Health and Safety Handbook (Paperback, 2nd edition)
Lynn Parker
R936 Discovery Miles 9 360 Ships in 9 - 15 working days

'The layout and presentation of the text, with bullet points, checklists and sample policy documents make the book useful for staff training sessions as well as a reference point for practitioners with management responsibility for any aspect of early years practice.' - Early Years Update If you work in Early Years settings it is essential that you are well informed and aware of health and safety issues and procedures that you may face on a day-to-day basis. Building on the author's previous books How to Keep Children Safe and How to do a Health and Safety Audit, this book offers clear, concise and practical information about health and safety, whilst fully translating the legislative documentation that surrounds it to ensure that you meet the statutory requirements of the Early Years Foundation Stage. Each chapter includes a summary of key points, self-review activities and best-practice checklists to help you apply the information to everyday activities. There are also clear guidelines on how to carry a health and safety audit along with photocopiable templates and forms that can be easily adapted for your own use. Covering all aspects of health and safety, The Early Years Health and Safety Handbook includes guidance on issues such as: planning for a safe environment; risk assessments; the most common types of accidents and how to prevent them; safety for indoor and outdoor play; preparing for outings and trips; first aid for staff and children. Written in accordance with national health and safety standards that have to be achieved at inspection, this 'how to' guide is vital for anyone working in an Early Years setting looking to certify that their environment is safe as well as fun.

Individual Psychotherapy and the Science of Psychodynamics, 2Ed (Paperback, 2nd edition): Lynn Parker Individual Psychotherapy and the Science of Psychodynamics, 2Ed (Paperback, 2nd edition)
Lynn Parker
R2,102 Discovery Miles 21 020 Ships in 12 - 17 working days

Dr Malan's iconic book is firmly established as a classic psychotherapy textbook and it remains extremely popular. The second edition of this highly individual and fascinating text brings theory and practice up to date, while keeping the essential character of the book unchanged. The book offers an invaluable description of dynamic psychotherapy and the theory on which it is based. Through the use of numerous case studies and clinical stories, the book begins by illustrating everyday mental mechanisms, moving on to a discussion of some of the most profound problems experienced by human beings. Practical applications of theory through different techniques are described, from the straightforward to the handling of some of the most complex and dangerous situations likely to be encountered in psychotherapy. Part of the book's unique value is derived from the way in which it distils from psychoanalytic theory the core of scientific truth. Covers the principles of dynamic psychotherapy from the most elementary to some of the most profound Always illustrates these with true case studies told as they happened Gives full interpretations and analysis Beautifully written and highly accessible for anyone with a deep interest in people. New material for the second edition includes: the relation with the mother in the male Oedipus complex, disturbances in the relation with siblings, masochism, and the 'compulsion to repeat'. This is an important resource for all psychotherapists of any degree of experience, psychiatrists, psychologists, counsellors, primary care physicians, mental health nurses and anyone with an interest in the human mind. For psychotherapists in training it remains an outstanding textbook.

The Story of Kew Gardens (Hardcover): Lynn Parker, Kiri Ross-Jones The Story of Kew Gardens (Hardcover)
Lynn Parker, Kiri Ross-Jones 1
R678 R430 Discovery Miles 4 300 Save R248 (37%) Ships in 12 - 17 working days

Starting in 1844 with the earliest images of the building of the Palm House, right up to the building of the Australian House and the 1960s, this book provides a fascinating slice of history, filtered through the lens of botanical exploration and science.

Breath for a Weary Soul (Paperback): Lynn Parker Breath for a Weary Soul (Paperback)
Lynn Parker
R364 R299 Discovery Miles 2 990 Save R65 (18%) Ships in 10 - 15 working days
My Issues (Paperback): Lynn Parker My Issues (Paperback)
Lynn Parker; Illustrated by Writermore Arts; Wm Journals
R375 Discovery Miles 3 750 Ships in 10 - 15 working days
For Posterity - Jounal (Paperback): Lynn Parker For Posterity - Jounal (Paperback)
Lynn Parker; Illustrated by Writermore Arts; Wm Journals
R342 Discovery Miles 3 420 Ships in 10 - 15 working days
Challenges and Opportunities for Change in Food Marketing to Children and Youth - Workshop Summary (Paperback): Institute of... Challenges and Opportunities for Change in Food Marketing to Children and Youth - Workshop Summary (Paperback)
Institute of Medicine, Food and Nutrition Board, Standing Committee on Childhood Obesity Prevention; Edited by Steve Olson, Lynn Parker, …
R970 Discovery Miles 9 700 Ships in 12 - 17 working days

The childhood obesity epidemic is an urgent public health problem. The most recent data available show that nearly 19 percent of boys and about 15 percent of girls aged 2-19 are obese, and almost a third of U.S. children and adolescents are overweight or obese (Ogden et al., 2012). The obesity epidemic will continue to take a substantial toll on the health of Americans. In the midst of this epidemic, children are exposed to an enormous amount of commercial advertising and marketing for food. In 2009, children aged 2-11 saw an average of more than 10 television food ads per day (Powell et al., 2011). Children see and hear advertising and marketing messages for food through many other channels as well, including radio, movies, billboards, and print media. Most notably, many new digital media venues and vehicles for food marketing have emerged in recent years, including Internet-based advergames, couponing on cell phones, and marketing on social networks, and much of this advertising is invisible to parents. The marketing of high-calorie, low-nutrient foods and beverages is linked to overweight and obesity. A major 2006 report from the Institute of Medicine (IOM) documents evidence that television advertising influences the food and beverage preferences, requests, and short-term consumption of children aged 2-11 (IOM, 2006). Challenges and Opportunities for Change in Food Marketing to Children and Youth also documents a body of evidence showing an association of television advertising with the adiposity of children and adolescents aged 2-18. The report notes the prevailing pattern that food and beverage products marketed to children and youth are often high in calories, fat, sugar, and sodium; are of low nutritional value; and tend to be from food groups Americans are already overconsuming. Furthermore, marketing messages that promote nutrition, healthful foods, or physical activity are scarce (IOM, 2006). To review progress and explore opportunities for action on food and beverage marketing that targets children and youth, the IOM's Standing Committee on Childhood Obesity Prevention held a workshop in Washington, DC, on November 5, 2012, titled "New Challenges and Opportunities in Food Marketing to Children and Youth." Table of Contents Front Matter 1 Introduction and Themes of the Workshop 2 Progress Since *Food Marketing to Children and Youth: Threat or Opportunity?* 3 Emerging Issues in Food Marketing 4 Innovations and Future Work in Industry Practices 5 Emerging Policy Initiatives and Communication Strategies 6 Discussions References Appendix A: Workshop Agenda Appendix B: Workshop Participants Appendix C: Acronyms and Abbreviations Appendix D: Speaker Biographical Sketches

Bridging the Evidence Gap in Obesity Prevention - A Framework to Inform Decision Making (Paperback): Institute of Medicine,... Bridging the Evidence Gap in Obesity Prevention - A Framework to Inform Decision Making (Paperback)
Institute of Medicine, Food and Nutrition Board, Committee on an Evidence Framework for Obesity Prevention Decision Making; Edited by Leslie J. Sim, Lynn Parker, …
R1,732 Discovery Miles 17 320 Ships in 12 - 17 working days

To battle the obesity epidemic in America, health care professionals and policymakers need relevant, useful data on the effectiveness of obesity prevention policies and programs. Bridging the Evidence Gap in Obesity Prevention identifies a new approach to decision making and research on obesity prevention to use a systems perspective to gain a broader understanding of the context of obesity and the many factors that influence it. Table of Contents Front Matter Summary 1 Introduction 2 Obesity Prevention Strategies in Concept and Practice 3 Rationale for and Overview of the L.E.A.D. Framework 4 Defining the Problem: The Importance of Taking a Systems Perspective 5 Specifying Questions and Locating Evidence: An Expanded View 6 Evaluating Evidence 7 Assembling Evidence and Informing Decisions 8 Opportunities to Generate Evidence 9 Next Steps 10 Conclusions and Recommendations Appendix A: Acronyms and Glossary Appendix B: Other Evidence Projects Appendix C: Review of Existing Reviews on Obesity Prevention Appendix D: Information Sources for Locating Evidence Appendix E: An In-Depth Look at Study Designs and Methodologies Appendix F: Agendas from Two Workshops Appendix G: Committee Member Biographical Sketches Index

Community Perspectives on Obesity Prevention in Children - Workshop Summaries (Paperback): Institute of Medicine, Food and... Community Perspectives on Obesity Prevention in Children - Workshop Summaries (Paperback)
Institute of Medicine, Food and Nutrition Board; Edited by Lynn Parker, Cathy Liverman, Annina Catherine Burns, …
R1,092 Discovery Miles 10 920 Ships in 12 - 17 working days

As the public health threat of childhood obesity has become clear, the issue has become the focus of local, state, and national initiatives. Many of these efforts are centered on the community environment in recognition of the role of environmental factors in individual behaviors related to food and physical activity. In many communities, for example, fresh produce is not available or affordable, streets and parks are not amenable to exercise, and policies and economic choices make fast food cheaper and more convenient than healthier alternatives. Community efforts to combat obesity vary in scope and scale; overall, however, they remain fragmented, and little is known about their effectiveness. At the local level, communities are struggling to determine which obesity prevention programs to initiate and how to evaluate their impact. In this context, the Institute of Medicine held two workshops to inform current work on obesity prevention in children through input from individuals who are actively engaged in community- and policy-based obesity prevention programs. Community perspectives were elicited on the challenges involved in undertaking policy and programmatic interventions aimed at preventing childhood obesity, and on approaches to program implementation and evaluation that have shown promise. Highlights of the workshop presentations and discussions are presented in this volume. Table of Contents Front Matter SUMMARY OF WORKSHOP--June 2008 1 Introduction 2 Perspectives of Evaluators 3 Perspectives of Site Leaders References SUMMARY OF WORKSHOP 2--May 2009 Summary 4 Introduction 5 Community-Based Programs: How Does Information Help Them Achieve Their Goals? 6 Research and Advocacy Groups: How Does Evidence Inform Policy? 7 Decision Makers: How Do Community Perspectives Influence Policy? 8 Closing Remarks References Appendix A: Workshop Agendas Appendix B: Biographical Sketches Appendix C: Workshop Attendees

Childhood Obesity Prevention in Texas - Workshop Summary (Paperback, New): Institute of Medicine, Food and Nutrition Board Childhood Obesity Prevention in Texas - Workshop Summary (Paperback, New)
Institute of Medicine, Food and Nutrition Board; Edited by Lynn Parker, Annina Catherine Burns, Kara Nyberg
R794 Discovery Miles 7 940 Ships in 12 - 17 working days

Childhood Obesity Prevention in Texas summarizes the information gathered at a workshop held February 5-6, 2009, in Austin, Texas. At this workshop, committee members met with Texas lawmakers, public officials, and community leaders to exchange ideas and to view first-hand strategies that are being implemented effectively at the state and local levels to prevent and reverse childhood obesity. Texas leaders at the workshop expressed the strong belief that the state's economic vitality and security depend on the health of its population. Accordingly, the state is no longer simply describing the personal, community, and financial costs of its obesity crisis; it is taking proactive steps to address the problem through strategic initiatives. An overarching strategy is to address obesity by targeting the state's youth, in whom it may be possible to instill healthy behaviors and lifestyles to last a lifetime. A guiding principle of these efforts is that they should be evidence based, community specific, sustainable, cost-effective, and supported by effective partnerships. Moreover, the goal is for the responsibility to be broadly shared by individuals, families, communities, and the public and private sectors. Table of Contents Front Matter Summary 1 Introduction 2 Opening Session 3 Childhood Obesity in Texas: An Overview 4 Texas State Government: Successes to Date 5 Texas State Government: What the Future Holds 6 A Look at the Texas Landscape 7 A Look at the Austin Landscape 8 Live Smart Texas Panel Presentation 9 Major Themes Appendix A: Workshop Agenda Appendix B: Biographical Sketches Appendix C: Workshop Participants

Creating Equal Opportunities for a Healthy Weight - Workshop Summary (Paperback, New): Institute of Medicine, Food and... Creating Equal Opportunities for a Healthy Weight - Workshop Summary (Paperback, New)
Institute of Medicine, Food and Nutrition Board, Standing Committee on Childhood Obesity Prevention; Edited by Steve Olson, Lynn Parker, …
R1,125 Discovery Miles 11 250 Ships in 12 - 17 working days

Creating Equal Opportunities for a Healthy Weight is the summary of a workshop convened by the Institute of Medicine's Standing Committee on Childhood Obesity Prevention in June 2013 to examine income, race, and ethnicity, and how these factors intersect with childhood obesity and its prevention. Registered participants, along with viewers of a simultaneous webcast of the workshop, heard a series of presentations by researchers, policy makers, advocates, and other stakeholders focused on health disparities associated with income, race, ethnicity, and other characteristics and on how these factors intersect with obesity and its prevention. The workshop featured invited presentations and discussions concerning physical activity, healthy food access, food marketing and messaging, and the roles of employers, health care professionals, and schools. The IOM 2012 report Accelerating Progress in Obesity Prevention acknowledged that a variety of characteristics linked historically to social exclusion or discrimination, including race, ethnicity, religion, socioeconomic status, gender, age, mental health, disability, sexual orientation or gender identity, geographic location, and immigrant status, can thereby affect opportunities for physical activity, healthy eating, health care, work, and education. In many parts of the United States, certain racial and ethnic groups and low-income individuals and families live, learn, work, and play in places that lack health-promoting resources such as parks, recreational facilities, high-quality grocery stores, and walkable streets. These same neighborhoods may have characteristics such as heavy traffic or other unsafe conditions that discourage people from walking or being physically active outdoors. The combination of unhealthy social and environmental risk factors, including limited access to healthy foods and opportunities for physical activity, can contribute to increased levels of chronic stress among community members, which have been linked to increased levels of sedentary activity and increased calorie consumption. Creating Equal Opportunities for a Healthy Weight focuses on the key obesity prevention goals and recommendations outlined in Accelerating Progress in Obesity Prevention through the lens of health equity. This report explores critical aspects of obesity prevention, while discussing potential future research, policy, and action that could lead to equity in opportunities to achieve a healthy weight. Table of Contents Front Matter 1 Introduction and Themes of the Workshop 2 Building Physical and Social Environments for Physical Activity in High-Risk Communities 3 Combating Disparities in the Food and Beverage Environments of Ethnic Minority and Low-Income Communities 4 Equity-Focused Approaches to Obesity Prevention in Workplaces 5 Pathways to Obesity Prevention for Ethnic Minority and Low-Income Children and Adults in Primary Care 6 Advertising, Promotion, and Education: Bringing Health Equity to the Message Environment 7 Upgrading Food and Physical Activity Options Before, During, and After School in Low-Income Neighborhoods 8 Bringing the Pieces Together References Appendix A: Workshop Agenda Appendix B: Speaker Biographical Sketches Appendix C: Workshop Participants Appendix D: Statements at the Workshop Appendix E: Abbreviations and Acronyms

Alliances for Obesity Prevention - Finding Common Ground: Workshop Summary (Paperback, New): Institute of Medicine, Food and... Alliances for Obesity Prevention - Finding Common Ground: Workshop Summary (Paperback, New)
Institute of Medicine, Food and Nutrition Board, Standing Committee on Childhood Obesity Prevention; Edited by Stephen Olson, Elena Ovaitt, …
R789 Discovery Miles 7 890 Ships in 12 - 17 working days

Many organizations are making focused efforts to prevent obesity. To achieve their goals, accelerate their progress, and sustain their success, the assistance of many other individuals and groups-not all of them with a singular focus on obesity prevention-will be essential. In October 2011 the Institute of Medicine held a workshop that provided an opportunity for obesity prevention groups to hear from and hold discussions with many of these potential allies in obesity prevention. They explored common ground for joint activities and mutual successes and lessons learned from efforts at aligning diverse groups with goals in common. Table of Contents Front Matter 1 Background and Rationale 2 Mission: Readiness 3 Food and Agriculture 4 Physical Activity and the Built Environment 5 Forming Successful Alliances 6 Building Alliances 7 Final Observations References Appendix A: Workshop Agenda Appendix B: Speaker Biographical Sketches Appendix C: Statement of Task Appendix D: Acronyms

Early Childhood Obesity Prevention Policies (Paperback, New): Committee on Obesity Prevention Policies for Young Children,... Early Childhood Obesity Prevention Policies (Paperback, New)
Committee on Obesity Prevention Policies for Young Children, Institute of Medicine; Edited by Leann L. Birch, Lynn Parker, Annina Catherine Burns
R1,333 Discovery Miles 13 330 Ships in 12 - 17 working days

Childhood obesity is a serious health problem that has adverse and long-lasting consequences for individuals, families, and communities. The magnitude of the problem has increased dramatically during the last three decades and, despite some indications of a plateau in this growth, the numbers remain stubbornly high. Efforts to prevent childhood obesity to date have focused largely on school-aged children, with relatively little attention to children under age 5. However, there is a growing awareness that efforts to prevent childhood obesity must begin before children ever enter the school system.
Early Childhood Obesity Prevention Policies reviews factors related to overweight and obese children from birth to age 5, with a focus on nutrition, physical activity, and sedentary behavior, and recommends policies that can alter children's environments to promote the maintenance of healthy weight. Because the first years of life are important to health and well-being throughout the life span, preventing obesity in infants and young children can contribute to reversing the epidemic of obesity in children and adults. The book recommends that health care providers make parents aware of their child's excess weight early. It also suggests that parents and child care providers keep children active throughout the day, provide them with healthy diets, limit screen time, and ensure children get adequate sleep.
In addition to providing comprehensive solutions to tackle the problem of obesity in infants and young children, Early Childhood Obesity Prevention Policies identifies potential actions that could be taken to implement those recommendations. The recommendations can inform the decisions of state and local child care regulators, child care providers, health care providers, directors of federal and local child care and nutrition programs, and government officials at all levels.

Legal Strategies in Childhood Obesity Prevention - Workshop Summary (Paperback): Standing Committee on Childhood Obesity... Legal Strategies in Childhood Obesity Prevention - Workshop Summary (Paperback)
Standing Committee on Childhood Obesity Prevention, Food and Nutrition Board, Institute of Medicine; Edited by (general rapporteur) Lynn Parker, Matthew Spear, …
R914 Discovery Miles 9 140 Ships in 12 - 17 working days

Since 1980, childhood obesity rates have more than tripled in the United States. Recent data show that almost one-third of children over 2 years of age are already overweight or obese. While the prevalence of childhood obesity appears to have plateaued in recent years, the magnitude of the problem remains unsustainably high and represents an enormous public health concern. All options for addressing the childhood obesity epidemic must therefore be explored. In the United States, legal approaches have successfully reduced other threats to public health, such as the lack of passive restraints in automobiles and the use of tobacco. The question then arises of whether laws, regulations, and litigation can likewise be used to change practices and policies that contribute to obesity.
On October 21, 2010, the Institute of Medicine (IOM) held a workshop to bring together stakeholders to discuss the current and future legal strategies aimed at combating childhood obesity. Legal Strategies in Childhood Obesity Prevention summarizes the proceedings of that workshop. The report examines the challenges involved in implementing public health initiatives by using legal strategies to elicit change. It also discusses circumstances in which legal strategies are needed and effective. This workshop was created only to explore the boundaries of potential legal approaches to address childhood obesity, and therefore, does not contain recommendations for the use of such approaches.

Integrated Branding - Becoming Brand-Driven Through Companywide Action (Hardcover): Joe Lepla, Lynn Parker Integrated Branding - Becoming Brand-Driven Through Companywide Action (Hardcover)
Joe Lepla, Lynn Parker
R2,892 Discovery Miles 28 920 Ships in 10 - 15 working days

To get the full benefit of branding, companies must actually live the brands they sell. This approach is called integrated branding and it's not just a communications strategy. Companies must demonstrate to themselves and their customers that its brands are what the company is. The Brand and the company are inseparable, and that realization must pervade the entire organization, from new product development to human resource management. Integrated branding is a way of operating, an overall way of doing business, and a way to make certain a company's products are based on the right answers to two mutually reinforcing questions: What do customers value and what does the company do best in relation to what the customers want? The tools to accomplish these goals are called drivers. LePla and Parker show clearly and comprehensively how drivers work and how to apply them. Not just for marketing directors, strategy planners and executive policy makers will also find this to be an essential resource in their quest to increase market leadership and to enhance the bottom line.

Through their integrated brand model, LePla and Parker discuss both organization drivers and brand drivers. They see the process as a research-driven one that gets everyone in the organization contributing to the effectiveness of its brands. With brand tools accepted throughout the company, people can determine more easily and accurately whether their decisions and actions will actually further the brand. The authors show how different companies apply their model in different ways. LePla and Parker also include discussions of how to determine brand structure, how an integrated brand applies to marketing communications, and how integrated brands can help companies when they go public.

The Great Human Diasporas - The History Of Diversity And Evolution (Paperback): Luigi Sforza, Lynn Parker The Great Human Diasporas - The History Of Diversity And Evolution (Paperback)
Luigi Sforza, Lynn Parker
R779 Discovery Miles 7 790 Ships in 10 - 15 working days

Luigi Luca Cavalli-Sforza draws upon his lifelong work in archaeology, anthropology, genetics, molecular biology, and linguistics, to address the basic questions of human origins and diversity. Coauthored by his son, Francesco, the book answers age-old questions such as: Was there a mitochondrial Eve? Did the first humans originate in Africa or in several spots on the planet at about the same time? How did humans get onto North America, the tip of South America, and Australia?

Free Delivery
Pinterest Twitter Facebook Google+
You may like...
Crystal Nest Jar With Bamboo Lid (1.4Lt)
R299 R75 Discovery Miles 750
The Inbetweeners Movie 2
James Buckley, Emily Berrington, … Blu-ray disc  (1)
R35 Discovery Miles 350
Complete Snack-A-Chew Iced Dog Biscuits…
R110 R104 Discovery Miles 1 040
First Aid Dressing No 3
R5 Discovery Miles 50
La La Land
Ryan Gosling, Emma Stone Blu-ray disc  (6)
R76 Discovery Miles 760
Stabilo Boss Original Highlighters…
R103 Discovery Miles 1 030
Bostik Glue Stick (40g)
R44 Discovery Miles 440
MegaMaster Hamburger Patty Press
 (1)
R139 R79 Discovery Miles 790
Butterfly A4 90gsm Drawing Book (24…
R27 R15 Discovery Miles 150
Unicorn Core 75 Flights (Kaleidoscope)
R31 R29 Discovery Miles 290

 

Partners